Amazon FBA Business

Amazon Jumps on the Sponsored Product Ads Wagon

Amazon was quick to follow in Google’s footsteps with the sponsored product ads business model. Merchants were always able to use Product Ads, which run on Amazon’s Website and direct users to the merchant’s main Website. But now merchants have another option to help their products stand out from the pack in the standard Amazon product listings: Sponsored Product Ads.

Amazon Sponsored Product Ads are based on the PPC model; merchants only pay when an ad is clicked. And instead of sending traffic back to your main Website, it’s directed to your product listing on Amazon.com. If you run an e-commerce store, you know that it can be tough to compete with mass-market e-commerce sites like Amazon because of the vast array of products available and the ability to browse an entire category of products while comparing prices and vendors within the same browser window.

Amazon Sponsored Product Ads Early Success

eCommerceBytes.com talked about the early success of Amazon’s Sponsored Product Ads program with Moshe Melamed, co-founder of LexMod.com, a modern-furniture retailer. LexMod was one of the first users of Amazon Sponsored Product Ads. So far they’re reporting a lower cost-per-click of about 40 percent less than comparable advertising channels, such as Google AdWords.

Conversion rates are also higher, which Melamed attributes to users being further along in the buying process; instead of simply searching for information about a product, most users who visit Amazon.com are ready to make a purchase or at least decide on a brand and model.

Sponsored Product Ads Give New Products a Boost

Sponsored Product Ads is a useful tactic if you’re introducing a new product that fits into a popular category. They’re also useful for drawing attention to a product on which you’re offering a special discount or promotion. Even fancy new products at great prices will struggle to gain attention in the vast recesses of Amazon’s product listings.

But with Sponsored Product Ads, you can place those products on the first page of Amazon’s search results to earn those first few customers and start working your way up the sales rank ladder. Melamed points out that by using Sponsored Product Ads to generate some sales, you improve the sales ranking of your product which in turn improves its placement in the product results.

Breaking into Amazon is Tough

It’s a difficult cycle to beat at first. If you’re introducing brand new products, or you’re a brand new merchant on Amazon.com, you have no customer feedback or sales history. That data is what Amazon uses to determine which products appear first in its product search results. But if your products are buried on page 35 among thousands of similar products, how will you ever get those first few sales and start earning positive feedback?

What Are The Advantages of Promoting Amazon Products?

This is precisely where Sponsored Product Ads come in. Sure, you’ll spend a little CPC money upfront, but you’ll gain some much-needed attention for your products. Boosting those initial sales with sponsored ads can pay off handsomely in the long run; should your product become a bestseller on Amazon.com, you’ll benefit from premier placement in relevant product searches and stand to earn substantial residual income as a result.

Even if you allocate some initial funds to these ads and you don’t achieve a ROI, it could still pay off in the long-term. Even just a few sales, even if it leaves you in the red, are better than nothing and push you higher in Amazon’s organic rankings.

How to Use Amazon Sponsored Product Ads

If you’re already selling on Amazon.com, you already have a list of products that you have imported. You can select the products you wish to promote in Seller Central and assign keywords to those products, much like Google AdWords operates. When users click on a Sponsored Product Ad, you pay the agreed-upon bid price for each click. Like AdWords, you can set a daily budget amount so your ad campaign won’t exceed your daily limit.

If you don’t enter a competitive bid, your ad won’t run, and only products listed in the Buy Box in Seller Central are eligible for display. Products that are not eligible for these type of ads are flagged under the Advertising tab in Seller Central’s Campaign Manager. Sponsored Product Ads aren’t available in every product category yet, but the company plans to roll out the option across all categories over time.

Amazon Ads is a promising program for merchants who use PPC advertising. It brings the convenience of Google AdWords within the Amazon marketplace, offering vendors an advantage to get started on the platform and a way to start moving inventory quickly. Merchants who play this ads game well stand to reap the benefits for months after a campaign has ended.

What's your reaction?

Related Posts

1 of 17

51 Comments

  1. 9228 says:

    Hello mmy family member! I wanht too ssay tha this
    poist iis awesome, grerat writte and come with approxximately aall importwnt infos.
    I’d like tto seee more postrs like thios .

  2. 2735 says:

    Hi there, I enjoy reding though your articlpe post. I wantd tto wrrite a little comment to suport you.

  3. 1161 says:

    Fuckktube matfure pussyWmaan fuckinng to reproduceSandi summers hardcoreYohng adylt mens pantsRedhead 19Elrorado
    natioal escort 35Stage 3 breast cancer survivalFrree
    perfict nudesHardcore xxx tgpBondagbe pnts iin hamilton ontarioClipls of lovig pussy lickingGayy plrn briefsYoung private sexx tapesVintage spider manFree brazilian nude moviesCathrine stofy sex partiesSexy renee saratogaHow tto get furry hentai videosLookiing
    partne sexx womanAsian studikes australian naational
    universityGayle moher nudeTulsa sherif ssex offenderFreee amatur cumm sallowing videosYoung giros
    nud pixsFilmes dde sexo anal gratisBrritish virgin isoand cultureSherry lyunne whige bondageAcror dick peabodyAnnal excreations tgpLarbest
    abia amateujr homne videosGaay hair beear storiesBrsast sensitivitty inn early pregnancyPorn videos ffor
    downloadAmateu homeetown arups links teenAmaturee ffat titsBrigette kinjgsley nakedStopen xxxx vidoesHerr pussy is wetApparel intimate lingerie plkus sizeAdhesive
    swim ssuit bottomTeen chartroomsBet titsSandich prn videosLesbikan brely legal freeHentai frfee clipBbbw hottes
    2008 jelsoft enterprises ltdFrree pusy videsos moviesBest hooker ever fuckedGogeous milf fre
    picsRenere escor atlanta redhead nude tiktok challange Real
    cyrus nudeHot jjewish girls pornFarris lingerieHamnah west analNeew
    sex siteTwwo trannies sucked until they cumFaial frequhency
    high treatmentFeet soles pantyhoseSeex and fhck girlsBreastt cancer stage 4 osSurf camp brazil
    adventure – teenMaale twink fingeringTom thumb poemHiden camera momm masturbating xxx hamsterMatre ladies sex filmsMom changing nudeVintage piin uup girl artUndercover ube
    beeta and pornSex aabuse treaated differently teacher victimHealing frm annal surgerySexxy woman in latexPictures rich teenSexx shops downtown torontoMy wife myy penisDrunk college ggirls fucked onn filmCleveland area adian storesFirst
    fucdked gettjng teen tiime twinks virginCitysccapes strijp clubNakd pics
    oof staxy keiblerBoob slapping nawsty wwresling youtubeLesbiajs aand shesmale vidsHungary teenhs nakedFreee cock video clipThailand nite xxxSexxy clothed knockersU2
    ratrtle and thumb bsby bodysuitsVender whole lingeriePhhat asian buttsBreasst implants orange countyBestt wways to gget a blowjobBetsy rrussell lingerieCum dilectioe homiinum eet odio vitiorumAll
    legal agyes eotic teen modelFree online black porn or jwmaican pornThe
    best ggothic atto prn sitesVintage sofct drihk signsFreee cumshot tee
    clipsDailymogion grabing boobs on atrainAsian lanuagesTeen japanese videosGlamour nde photography tutorialSamuei champloo
    pornAnus man pictureAt hime adult productions calista noelMilf
    blowjob brunetteLyrics fornd a penut adult versionVajcouver adult clubs
    swingersPussy blahk ebonyBy enlargement peniis postedCock interracialIphnone ipohone
    pornFreee mle gaay movieCalgar gloryholeHorny tewen amaturesFat giorl mastrubate slut loadAdult archive ffan fictionBest tkts on earthSwllen thrpat
    inn adultsBig black cock tooHuuge bals gayy pornNudde beachees at ibizaPmela andersonms breast sizeDanielle de luca pussyRole-play specalist in dominationArea cpeveland counseling gay ohioMature wufe cucold stockingsToronto vvip escortLacey duvvalle pip my black
    teenIndiwn womnan sucks cockFreeeonline viewaable porn noo subscriptionHustler tiia tanakaTube porn long tren soo moviesPictures of naked
    hott teenage girlsBig booty whit wpmen porn websitesCherokee pussyBrazilian natives seex videosCan anyone deepthroat mandingoAdlt glossary.cfm healthsystem.virginia.edu sp uvahealth woman90s potn starAmetre black pretty pussyLesbiuan suppport groupDickk vaan dykke maytag springfied
    ilSassy sam adult modelFmily rsunion fuckString
    instrujents facioal numbnessYoung emmo blowjobHomemade porn teensPornstar humorBlack grl suckLesbian pon rssOlder
    gay men iin essexTeeen choking forr pleasureBanned young fuckPainful asss buttt slutsFrree
    explicite pornFaciaal action codring system certificationAdult lingerie
    serbices sex tampaBlonde jenna haaze blowjobDeear penis carringtonSexyy saalad
    recipeBlazck gay musce meen naked filmsSexx ofender treatment programm iis itt effectiveNakied
    blode house wivesMisss america outstaqnding teen 2008-2009Harddcore satellitre moviesAduot sex
    comixSexy plastation 3 screensavers downloadsMature womazn picture gallerySceubs a porn parodyHoow tto
    cutt the bottom oout oof a glass bottleSteamed chnicken bresast recipeGayy miami new yearsSouth wewt oriental escortVaginasl estrogen creeam side
    effectsTinoy winky is gayLadynoy transvestitesSeexy black mmen nakedFreee hhairy pjcs gayFree ancent afriucan granny por tubeRussiwn teen lesbians onn couchConfeessions of wife stripperEroltic gurl on grl picturesAduul
    breqst feeding viceos pornLatex wikiJalanese nude groupIm sooo fucking boredGirls ortasm sound boardsGirls fuchking hhuge dildos69 bondageVideo using wand
    vibratorLatex hood no holesLesbians inn massachusettsWet latex fuckJamelia sexy pictures4th degre sexuaal misconductToory llane loves
    analAsian free pic teen thumbBiig dick bith tube videoss ovguideNj femkale
    escorts asianHarrry potter girl nude

  4. 0494 says:

    1992 georgie boy swingerWiild mature blackk wemonBig tits lkke bigExtreme nasty tewn pornAre vaginas hairyNaked theatrre phoenixPisss games pornTeen advisory boardsPanty slut clipsBooy twink
    pissing girl girls pussy unt she herCastinng teens prn tubeDeauxma
    sex tubesSioux stolne fetishDoctor foor axult autismSexual dace songsDanielle dereek thumbsVintagte viww wineSexxy
    housewife pictureFree gayy bareback vvideos onlineTazser nudeFt wofth adxult noveltiesSwingers
    wife aving ssex with strangersAss inn shorts tightMature singles
    clubRestrhouse fuckLeilaana zeevran oghnren sexSoaking wet sexx videoFree video twsin lesbians lickingTwwo hhot girls makjng out nudeHardcoe
    squirt videoNakewd shooter girlsSexy busty
    wokmen tubeLesabian night outBoyys nazked blogspotClauds sexyAdulpt ardmy outfitsIndian hoot sex tubesPctures oof sesxual massageNude college girlps
    gonne wildGay ear biography steve hairyFree adilt
    vudeos witgout registeringBi noow gayy laterEddie ddiaz gayTatiaa kjsh teenDevelop from film stripTit forr tat pornAsuan kaat pornstarWhote girl worshiping black cockAdult sissy misttess mommyDeep throlat rough bruna sufistinha filme completo Kingg of thhe hill
    hentai luaneTightt transexual monster cockReeal stories byy
    wommen of sexFinnish teeen slut skijny sshaven tubeEverythin escorts business softwareBizaere porn insertsNaied lady flights dartsPorrn auditionNudde phipippine womenGe didlosPoorn and nott getting any sexAdult lesson swimWett pussy piic galleryMature
    lovs fuckingLindxa kowslowski nudeHardcore japan teenAlll tight asss and tittsHigh resolution nakled women photosFreee femaoe masturbation porn videosRedbead honeysGirps beeing curiolus wit penisesBiig breaast
    arre thee bestFreee hoot teen seex galleryPocket pussy
    atFriend fucks myy wife pregnantHow tto strip larghe wiresMature asain wemonFree asss too movies moviesDesii cockKarrine steffans porn starNoppi
    bikiniAsplergers synddrome nnys sewrvices adultSimss pornoBabyy sitter
    porrn videos for freeFaat mokms fuckingMaria swan princessa nudeGuyss dkcks goiong into girls pussyPleasure areqs forr a manNakedd japoan celebretiesCondomm noo ejaculation pregnantFree nude foxes videoesAscendia
    breez strip testSexual harrassment sample reportBeshinee hardcoreTeen seex resultsSexyy teens stripping in videoAnaal
    slideshowBrktney spsars cartoon sexSpider-man comic stripsHot techno mhsic
    video whit bikiniThreesome ffun sex videoVeterans adlt dday careFrattboys gayHot sexy
    pictures off indian actressesNeww years party las vegass stripDownload havana
    stdip gameExtra faat giirls pics nudeAdlt jamacan vacationsFemale genitls aftter sexHas thee housing market hhit the bottomExperence first
    shemaleTeeen rimming movies tgpAsisn restaurants
    iin utahPornstar kitty lynnBlack women hzve more sexual juicesHow mirena iud afgfects sexual functionsAdult books greenleafKim kardasnian ray j pon hubFreee
    shemale tube sexPoorn bbs link listBreast cancwr getawaysGay voyeur blowjob storysBoss demands seex videoSluts iin gangbangFakee cekeb porn threadDrughed n/c sexKeshia knight
    porn starFreee lucxy thai seex videosMens sportss team nudeVintagye nolan helmet n 42 partsOldd whorre suckin blpack cockPorno totture brazilNude with whiupped creamGay black maan getting
    fuckedHairyy pusssy fucking moviesBeing transsecual and
    gayPoorn with pacifiersLesbian way of gpod livingNicoe sheriden fucking 3 wayVolleybqll
    pictures assBinny hhinn gayNudde naked nudi womenKaname chidri hentai prn galleriesYoun teen huge cocksNaked
    girls sqeezing boobsFreee hacked facebook nud pixWhyy does pee burnPros aand cons of interrracial relationshipsSexxy aass girlsEbonnys iin pantyhosePhotoos nativ american facial featuresSlutt sucking
    balls and getting suckedHomemade pizxa delivery blowjobsEnterprise rent a car
    sucksNaame paradose pleaasure secretCekia imre nakedFamily of victims of
    sedxual assualtWaatch piaa czrrot hentaiEscorets sutton coldfieldLocl spokane pornAmatuer threesome
    sex pictuersRiding clck on weddingnightHome maade sex tapers asianCatgrized
    cunt1995 nudeWiffe shzres hubby’s cock videoWhite slut fuckingWtchfree softcorte porn34hhh adults workDialo adultNatural
    andd hairy pitsFreee interracial amateur cuckoldBizaar mature
    video freeRussian potnstar panteera videoclipsGreey hqired milf photoTeeen sexx movs teenboysFree internt podn storiesMasturbate friction relationshipPlayy online xxxx gamesChuby love videosAging aand masturbationFemdom
    contract maale chastityMakming penis leakHoot teen drunk sexAlpine
    utah milfsSend text message vitgin mobileFree mother fucking
    daugterLavrnder loungee gay peepLois grifen fuckd hardHoow good
    are teen driversXxx porn long moviesFree teen lessbians
    galleryStacey keibler ass picyureJenelle elson nudeNaturql redxhead analMinnesota vintage mlb capsOuut
    off control orgasmFree titts potos hairyNake teenbos aat tthe
    poolDi donne mature gratiss di 10

  5. 2525 says:

    Write more, thsts alll I hav tto say. Literally, itt sedems aas thoiugh you relied
    oon thee vijdeo to make youjr point. Yoou clearly khow what youre talking about, why wwaste youur intellibence on jujst poisting videos to your
    site when youu couldd be giving uus sokething informative
    to read?

  6. Bvdgqi says:

    doctor prescribed allergy medication walgreen generic allergy pills top rated pill for itching

  7. Dpgira says:

    buy prednisone 40mg pill prednisone 5mg tablet

  8. Ckduim says:

    nausea medication names metformin 1000mg price

  9. Thqqbo says:

    adult acne medication at ulta buy mupirocin for sale list of acne medications

  10. Cjidjc says:

    off label anti nausea medication bactrim 480mg sale

  11. Ybzjve says:

    accutane 40mg without prescription accutane 10mg pills order accutane 40mg generic

  12. Jorpud says:

    amoxicillin over the counter amoxil 1000mg brand amoxicillin 1000mg oral

  13. Awltpx says:

    prescription drug for sleep meloset 3mg cost

  14. Ogmraz says:

    purchase azithromycin generic buy generic azithromycin online brand zithromax 250mg

  15. Vvgvho says:

    buy azipro generic purchase azithromycin sale order azipro pills

  16. Clwgkj says:

    order furosemide 40mg generic order furosemide online cheap

  17. Cnonyq says:

    purchase omnacortil order prednisolone 10mg pill order omnacortil

  18. Ibaugi says:

    amoxil generic cheap amoxil 250mg cheap amoxicillin without prescription

  19. Neufaa says:

    buy doxycycline pill buy doxycycline cheap

  20. Gwcznh says:

    buy ventolin inhalator sale buy albuterol inhalator generic order albuterol sale

  21. Uywcce says:

    purchase levothyroxine generic levothyroxine tablets cheap levothyroxine online

  22. Gdwyeh says:

    clomid generic purchase clomiphene without prescription clomiphene over the counter

  23. Hdomyi says:

    purchase tizanidine online buy generic zanaflex online order tizanidine 2mg without prescription

  24. Dieill says:

    order semaglutide 14 mg generic rybelsus 14 mg usa rybelsus usa

  25. Ovlaek says:

    prednisone us prednisone 20mg pills buy deltasone 20mg sale

  26. Vdrxot says:

    order semaglutide pills cheap rybelsus order generic rybelsus 14 mg

  27. Fyrdkc says:

    buy accutane 10mg online cheap cheap accutane purchase absorica generic

  28. Ramjmq says:

    order amoxil 500mg online oral amoxicillin 500mg amoxil cheap

  29. Metabf says:

    buy antihistamine pills ventolin 4mg over the counter buy ventolin inhalator online cheap

  30. Haoned says:

    purchase zithromax online azithromycin 250mg us cost zithromax

  31. Xlpdso says:

    omnacortil sale cheap omnacortil 40mg omnacortil 10mg uk

  32. Dqofgr says:

    synthroid pills buy synthroid tablets buy generic levothyroxine

  33. ¿Cómo sé con quién está chateando mi esposo o esposa en WhatsApp? Entonces ya estás buscando la mejor solución. Escuchar a escondidas en un teléfono es mucho más fácil de lo que cree. Lo primero que debe instalar una aplicación espía en su teléfono es obtener el teléfono objetivo.

  34. Kejjlw says:

    buy neurontin 600mg generic how to get gabapentin without a prescription neurontin 100mg without prescription

  35. Wwtycz says:

    buy clomiphene 100mg for sale order generic clomiphene 50mg buy generic clomiphene

  36. Neepxk says:

    generic lasix 100mg furosemide pills furosemide 40mg over the counter

  37. Zmwvwq says:

    viagra 100mg england viagra 100mg price sildenafil 50mg

  38. Es posible que otras personas recuperen algunos archivos de fotografías privadas que elimine en su teléfono, incluso si se eliminan permanentemente.

  39. Oevfyy says:

    rybelsus 14mg over the counter semaglutide without prescription purchase rybelsus generic

  40. Ejtaor says:

    roulette online real casino gamble poker online

  41. Bolfsp says:

    vardenafil cheap order levitra generic levitra cost

  42. Qxgrio says:

    order lyrica 75mg online cheap order pregabalin online cheap order lyrica pills

  43. Arlxor says:

    generic hydroxychloroquine 400mg plaquenil tablet purchase plaquenil online

  44. Vtivkg says:

    buy triamcinolone 10mg sale order triamcinolone 10mg triamcinolone order online

  45. Lbhagc says:

    tadalafil pills order tadalafil 40mg sale order tadalafil 40mg sale

  46. Qbqzxt says:

    oral cenforce 50mg buy generic cenforce 50mg cenforce 100mg uk

  47. Qqraqc says:

    buy chloroquine online cheap chloroquine 250mg order aralen 250mg generic

Leave A Reply

Your email address will not be published. Required fields are marked *