Amazon FBA Business

How to Sell Books on Amazon

Authors know that getting their books listed at Amazon is crucial for book sales. More and more readers are making Amazon their first place to go to purchase books, and with Amazon’s free shipping options and the convenience of shopping from home, that trend is not going to change. But Amazon offers different options to authors to sell their books, which can be both confusing and time-consuming to unravel. Here are some simple ways to maneuver through that process.

Amazon offers basically three ways to sell your book at its online store: 1) listing the book at Amazon and then shipping copies to Amazon, 2) having a seller’s account, or 3) selling your book for Kindle. I will focus on just the first two options, which relate to printed rather than digital books.

What are the differences between having Amazon sell your book and your creating a seller’s account to sell your book yourself at Amazon? Time and money. As an author, you will have to decide whether time or money is more important to you in working with Amazon, or you can balance out both ways at least until you decide which works best for you. Below are explanations for how to do both and the advantages and disadvantages of each.

List Your Book for Amazon to Sell

How: This requires creating an “Amazon Advantage” account, perhaps aptly named because Amazon rather than the author receives most of the advantage. To join, you need copies of your book, an ISBN, and a bar code. Then visit Amazon Advantage. Follow the steps but read the fine print. Amazon charges an annual fee ($29.95 currently and nonrefundable whether or not any of your books sell) and its commission is 55% of your retail price. Amazon will notify you to send books and how many. You pay the shipping and have no say over the number you send. If Amazon wants fifty, you pay the shipping on fifty, even if the books don’t sell. If Amazon only wants two at a time, you may find yourself making frequent small shipments which can be time consuming and more costly than one large shipment if your book is selling steadily.

Advantage: Once Amazon receives your books and starts selling them, you don’t have to deal with mailing out individual orders.

Disadvantages: Not only do you have to pay an annual fee to be listed, but Amazon’s 55% commission is very high. For example, a book priced at $25.95 would mean a profit of $11.68 for the author. Remember you also need to figure in the cost of shipping the books to Amazon so your profit will be even lower.

Be an Independent Seller Through Amazon

How: You can’t sell your book independently on Amazon until it is listed there, so regardless, your book needs an Amazon Advantage account. You can follow the steps above, become an Amazon Advantage client, and then later tell Amazon the book is no longer available, or if you are traditionally published, published by a subsidy press, or sign up with a distributor like Ingram, your publisher or distributor will create your Amazon Advantage account for you and pay the fees, just giving you the royalties you agreed on with the publisher or distributor. Today, many independent printers and book design firms will also list books at Amazon for self-published authors and simply charge a small flat one-time fee (usually around $50) to list your book for you. The book can be listed as out of stock, meaning Amazon has no copies, and you don’t need to send them any.

Once your book has a listing at Amazon, you can open a seller account with Amazon to sell your book independently. First, look up your book title on Amazon. On the right side of the screen for your Amazon listing is a little boxed area with the question, “Have one to sell?” followed by a button to click on that says, “Sell Yours Here.” Click the button and follow the steps to list your book and your information. You can list as many copies available as you like, provided you have that many copies in stock. Customers can now buy the book directly from you rather than Amazon. You pay nothing to Amazon until the book sells.

Advantages: The advantages are many, especially in terms of your profit. Rather than take 55% in commission like with an Amazon Advantage Account, Amazon takes something closer to 25%. Amazon also gives you a $3.99 credit to ship your book, which should pay the cost of shipping if you ship via media mail. So for example, that $25.95 book we used as an example previously and which weighs about one pound, will cost you $2.77 to mail. Amazon pays you $23.71 for the sale, including the $3.99 for shipping) which means your profit is $20.94 (about double the $11.68 minus shipping had you sold it through Amazon Advantage).

Another advantage to an individual seller account is that while Amazon may list your book at retail of $25.95, in your seller account you can list it slightly under that price so it appears less expensive to customers. You can also list the book, not only as “New” but include that it is autographed by the author and personally shipped by him or her. Even if you sign the books you ship directly to Amazon, Amazon won’t advertise for you that they are autographed, so listing your books on your seller account as “signed by the author” may be an advantage for you. Many readers will feel an autographed book is of more value than one that is not.

A final advantage is that you get your buyer’s address and email information, so you know more about your customer than you would if Amazon had sold the book. You can retain that information for future marketing mailings or updates to the customer when your next book comes out. Eventually, you might persuade the customer to buy directly through your website rather than through Amazon, thus giving you a greater profit in sales.

Disadvantages: You must ship the book within 48 hours of the order, and you are responsible for packaging and shipping, which means if your book is popular you will be making frequent trips to mail it, but it’s worthwhile if the book is selling.

Another disadvantage is that Amazon customers cannot receive FREE Super Saver Shipping on orders of $25 or more if a product is from an Amazon Seller rather than Amazon directly. This might make the customer less likely to buy your product, but if readers really want your book, they probably won’t mind paying a few extra dollars for shipping. However, if Amazon is also selling your book, customers will most likely opt to purchase that copy rather than looking at copies available from sellers. Buying and Selling Used Books for Fun and Not Necessarily Profit

As an author, you need to determine which selling option at Amazon is most beneficial for you. In my opinion, listing yourself as an independent seller is the better choice and Amazon’s best kept secret, but as I said, you can do both and experiment until you decide which one provides the greatest monetary return for your time and financial investment.

What's your reaction?

Related Posts

1 of 17


  1. Kgxevw says:

    allergy medication without side effects costco canada cold and sinus otc allergy medication comparison chart

  2. Ekphmd says:

    buy deltasone 10mg without prescription order prednisone 5mg without prescription

  3. Fuonto says:

    best medication for acne purchase elimite generic buy acne pills

  4. Mtwfsl says:

    walgreen generic allergy pills depo-medrol over counter best antihistamine decongestant combo

  5. Nmbcwc says:

    is omeprazole a promotility drug buy allopurinol

  6. Ztmtbz says:

    accutane 10mg sale order isotretinoin pills buy isotretinoin for sale

  7. Lmwaka says:

    buy sleeping meds online purchase phenergan generic

  8. Rkdmhs says:

    amoxicillin online buy purchase amoxicillin sale oral amoxicillin 500mg

  9. Vylnsz says:

    strong natural sleeping pills order phenergan for sale

  10. Ywiyjk says:

    azithromycin drug zithromax 500mg without prescription order zithromax generic

  11. Yhoqce says:

    azithromycin canada buy azithromycin generic azipro 250mg drug

  12. Gvwiut says:

    furosemide 100mg oral lasix for sale

  13. Ntrxoc says:

    omnacortil 10mg oral order omnacortil 5mg generic order omnacortil 20mg generic

  14. Jrgvcu says:

    amoxicillin 500mg sale order generic amoxil amoxicillin online order

  15. Jkovka says:

    purchase doxycycline sale monodox drug

  16. Emthyp says:

    albuterol 2mg us purchase ventolin without prescription buy ventolin inhalator sale

  17. Выдающийся финансист нового поколения, Андрей Фролов, начал свой путь с блестящего окончания МГУ, затем добился значительных успехов в банковской сфере. Его уникальный подход к решению финансовых задач и мастерство в анализе рынка теперь служат основой для работы сайта Андрей предлагает клиентам наилучшие условия микрозаймов. Больше информации о его работе и микрозаймах доступно на

  18. Pklnir says:

    buy augmentin 625mg pill augmentin order

  19. invites you to a festival where the art of erotic comics is celebrated in all its glorious diversity. Our site is a carnival of colors, stories, and emotions, each comic a masterpiece curated for the adult man’s discerning eye. Fans of every genre, from the subtle to the explicit, will find themselves at home among our vast collection. Here, every story is a performance, every page a spectacle, waiting to unfold its magic. Enter the festival where every visit is a journey through the most exquisite expressions of adult comics.

    Desire something extraordinary in your reading list? provides a unique collection of loud house porn comics that are sure to enthrall.

  20. Пользоваться сайтом стало моей хорошей привычкой. Здесь собраны все МФО, и я могу сравнивать условия и выбирать наилучший вариант для займа на карту. Очень удобно и экономит время!

  21. Rjycwn says:

    cheap synthroid synthroid 150mcg generic levoxyl cost

  22. Vbmojq says:

    buy levitra 10mg online cheap order vardenafil 20mg online cheap

  23. Если вам нужны деньги срочно, предлагает займ срочно без отказа на карту. Без долгих ожиданий и сложных процедур, вы можете получить финансовую помощь прямо сейчас. Этот сервис идеален для тех, кто ищет быстрое и надежное финансовое решение, не теряя времени на бумажную волокиту.

  24. Pzisnk says:

    order generic tizanidine 2mg tizanidine over the counter order tizanidine 2mg online

  25. Fthrzj says:

    buy semaglutide pills purchase rybelsus rybelsus 14 mg uk

  26. Pitsdk says:

    purchase deltasone online cheap order deltasone 40mg sale how to get prednisone without a prescription

  27. – ваш портал в мир лучших игровых приключений. Здесь можно лучшие игры бесплатно скачать торрент. Погружайтесь в увлекательные истории и динамичные баталии, доступные совершенно бесплатно. Ваша следующая любимая игра уже ждет вас!

  28. Gswaxf says:

    brand semaglutide buy rybelsus pill order rybelsus 14mg pills

  29. Ufygyl says:

    buy generic isotretinoin online order absorica without prescription order isotretinoin 10mg pills

  30. Ojdbno says:

    order albuterol order albuterol inhaler ventolin inhalator order online

  31. Ozgjsj says:

    amoxicillin 500mg without prescription amoxicillin drug order amoxil online cheap

  32. Vbebdd says:

    buy zithromax without prescription order azithromycin 250mg pills zithromax 250mg pills

  33. Eaourx says:

    levothroid pills order levothyroxine sale synthroid 75mcg brand

  34. Kgfwzd says:

    buy cheap generic prednisolone order omnacortil pill omnacortil 20mg over the counter

  35. Zkovzo says:

    generic clomid clomid 100mg us brand clomiphene 50mg

  36. E – Mail nie jest bezpieczny, aw procesie wysyłania, przesyłania i odbierania e – Maili mogą występować słabe ogniwa.Jeśli luki zostaną wykorzystane, konto można łatwo złamać.

  37. Afuedm says:

    viagra 100mg canada order sildenafil 100mg without prescription order sildenafil 100mg sale

  38. Lqogzn says:

    brand furosemide 40mg lasix us buy furosemide online diuretic

  39. Slrosm says:

    order rybelsus 14mg online cheap rybelsus for sale buy generic rybelsus 14 mg

  40. Kvmjon says:

    monodox buy online doxycycline 200mg sale acticlate buy online

  41. Wdsrfk says:

    purchase vardenafil for sale buy vardenafil for sale order generic vardenafil 20mg

  42. Woavkl says:

    real online gambling free slots casino online gambling

  43. Franpc says:

    hydroxychloroquine 400mg drug order hydroxychloroquine 400mg without prescription plaquenil 400mg ca

  44. Poaymv says:

    buy lyrica medication lyrica medication pregabalin pills

  45. Whtxym says:

    cialis 5mg brand purchase tadalafil sale cialis overnight shipping

  46. Kbbltb says:

    chloroquine 250mg pill order chloroquine 250mg online cheap buy aralen 250mg online

  47. Zhogox says:

    buy glycomet 500mg buy glucophage generic order generic glucophage

  48. Onwtqi says:

    brand orlistat diltiazem sale buy diltiazem cheap

  49. Dumyle says:

    buy atorvastatin 20mg online cheap brand lipitor 20mg buy lipitor 10mg

  50. Iwqrcd says:

    purchase norvasc pills norvasc drug norvasc 10mg canada

  51. Toijxf says:

    where can i buy acyclovir allopurinol price allopurinol 300mg brand

  52. Fttzzz says:

    lisinopril 2.5mg sale order zestril 2.5mg without prescription buy lisinopril 2.5mg generic

  53. Gchpul says:

    crestor pills crestor for sale online buy zetia tablets

  54. Bmpnkg says:

    generic motilium 10mg order tetracycline pills purchase sumycin without prescription

Leave A Reply

Your email address will not be published. Required fields are marked *